Persona

Meet Juggling Julie

"Apparently if you want something done, you just give it to a busy person!"

"within reason, if somebody knocked on my door right now and said, I am an expert at helping businesses streamline their systems processes and the technology they use, I would be like, whatever it takes."

Jenny runs a small professional services business which she started so she can work the hours she wants around her family
Her partner has a good job that needs a lot of focus, and they can't take much time out for domestic duties and to help with the kids
She has 2 kids. One is at daycare and one at primary school.

Professional Background

User environment

She hasn't run a business before but backs her skills to be able to make enough money to make it viable.
She has no employees but does sometimes hire contractors
She is very driven, passionate about her family and has a job where she can deliver great service
She loves being her own boss

She works from home in the spare bedroom which is often filled with kids' toys and washing
She works around school hours and after the kids have gone to bed
She does the bulk of the admin duties around the home
She really only outsources the cleaning because it's quite expensive.
She takes the kids to all their after-school activities
She carries a heavy mental load of forward planning for the household.
She never gets any downtime - her time is either spent on the business or with family.

Attitudes and mindset

Needs and wants

Pain points and frustrations

She has a very curious mindset - sitting at the innovator stage of the adoption curve
She knows there is often a better way to do something but doesn't have the time to figure it out so just keeps going.
She is lonely as she doesn't have anyone to talk about her business to. She feels she is going through a lot of challenges alone

She wants to have a viable business that supports her desire for flexibility
She wants to improve her business to make it more efficient and free up time
She wants to be able to get some time for herself
She wants to be able to connect with trusted sources to help her understand how to make her business better

She is really stretched and has to do everything in the business herself, which often keeps her awake at night wondering how to fit it all in
She is not good at setting boundaries with her clients or between work and home life.
She spends so much time working in the business that she can never find time to work on the business,
She looks at social media and wonders how everyone else has their sh*t sorted when she has not.
She is overwhelmed, but the different digital tools that are in the market and does not know where to start
She is mistrustful of technology salespeople. They often read off a script and use terms and language she doesn't understand